How to market your products with a mobile app
Remember these mobile marketing tips

08/24/2015

Although apps serve as efficient platforms for advertising, they do require a few steps to ensure you’re making the most of them and attracting your target audience. Continue reading

Industry experts highlight major benefits health devices have for patients
Mobile health tech improves industry

06/22/2015

As technology becomes more advanced and user-friendly, it is starting to look like a promising tool for improving people’s health and enhancing patient behavior. Continue reading

What are the benefits of using mobile marketing strategies?
What are the benefits of mobile marketing?

06/08/2015

Benefits of mobile marketing assist companies in attracting a specific target audience. Continue reading

3 steps to implement a successful mobile marketing campaign
3 steps to implement a successful mobile marketing campaign

06/02/2015

Advertising through mobile applications is one of the most effective strategies to reach younger target audiences, as the majority of teens and adults now rely on smartphones for retrieving information, including essential health data. Continue reading

Majority of US patients seek wearables to monitor health
Majority of U.S. patients seek wearables to monitor health

03/03/2015

A recent survey found that a strong preference for health management devices may apply not just to the younger population, but to all ages. Continue reading

Nurse practitioners may be valuable targets for marketers
Nurse practitioners may be valuable targets for marketers

01/29/2015

A new report recently revealed the number of nurse practitioners that currently work in the U.S., and this target market may prove valuable for pharmaceutical advertisers. Continue reading

FDA releases draft guidance for general wellness devices
FDA releases draft guidance for general wellness devices

01/26/2015

The U.S. Food and Drug Administration recently released draft guidance documents on proposed regulations for medical device accessories and general wellness gadgets. Continue reading

Experts predict fewer medical device industry players in coming years
Experts predict fewer players in medical device industry in coming years

01/16/2015

Experts noted that there were a record high number of mergers and acquisitions in the industry during 2014, and this may very well set the tone for the future of medical device manufacturing. Continue reading

Pharma should not nix traditional marketing just yet
Pharma should not nix traditional marketing just yet

01/15/2015

A new survey revealed that many doctors still prefer traditional promotion tactics like face-to-face meetings, so pharma marketers should not give up these practices altogether. Continue reading

Researchers discover ‘halo effect’ of rival DTC pharma campaigns
Researchers discover 'halo effect' of rival DTC pharma campaigns

01/12/2015

New research has shown that DTC campaigns can actually help competitors’ sales.¬† Continue reading