3 recent marketing trends pharma companies should learn from
3 recent marketing trends pharma marketers should learn from

08/20/2015

As the health care industry continues to evolve and technology becomes more sophisticated, trends in pharmaceutical marketing change. Continue reading

How are colors affecting your marketing efforts?
How are colors affecting your marketing efforts?

08/18/2015

Research has shown that the hues you choose to apply to your ads have a much greater impact on consumers than simply catching their attention. Continue reading

How should the millennial generation affect your marketing strategies?
How should millennials affect your marketing strategies?

08/10/2015

When it comes to establishing a target audience, many pharmaceutical marketers are finding that the millennial generation comprises a large portion of the consumers they hope to reach with their promotions. Continue reading

Why you should combine your online and offline marketing strategies
Why should you combine your on-and offline marketing strategies?

08/10/2015

Combining both traditional and modern marketing strategies will reach a wider audience and garner more responses. Continue reading

House passes 21st Century Cures Act
House passes 21st Century Cures Act

07/14/2015

Last week, the House of Representatives voted 344-77 in favor of the 21st Century Cures Act. Continue reading

Will marketing in schools be the next big step for pharma?
Will marketing in schools be the next big thing for pharma?

07/02/2015

Industry experts have begun to suggest that pharma companies market their products at schools. Continue reading

5 classic mistakes that pharma marketers should avoid
5 pharma marketing errors to avoid

06/29/2015

Understanding which errors pharma marketers make most frequently can help to ensure your company avoids them. Continue reading

How to cater to a younger target audience
How to cater pharma ads to a younger audience

06/25/2015

Creating marketing campaigns that grab the attention of age groups like young adults requires specific approaches. Continue reading

How can understanding the patient journey enhance pharma marketing?
How can understanding the patient journey enhance pharma marketing?

06/12/2015

One of the strategies used by pharmaceutical marketers to develop effective advertisements is the patient journey. Continue reading

4 strategies to market to an older audience
How to market to older adults

04/30/2015

As you create advertisements that appeal to your target audiences, it’s essential to keep in mind that older and younger consumers sometimes have varying preferences and will be drawn in by different strategies. Continue reading