4 strategies to enhance your direct mail marketing campaign
4 strategies to enhance your direct mail marketing campaigns

07/07/2015

When advertising medications through flyers and letters, everything from choosing the right font to delivering the right message is crucial to the success of your ads. Continue reading

Avoid these 4 common direct mail marketing errors
Avoid these 4 common direct mail marketing mistakes

03/16/2015

To ensure that its direct mail strategies are as effective as its online advertisements, a business should make sure that it avoids these four common mistakes. Continue reading

Marketers: Take note of 5 compelling direct mail statistics
Marketers: Take note of 5 compelling direct mail statistics

01/28/2015

Companies that are looking to stand out from their competition should take note of these five influential statistics about this “outdated” form of promotion. Continue reading

Marketers may see delays in first-class mail delivery
Marketers may see delays in First Class Mail delivery

01/06/2015

As of January 2015, there may be greater lag time between when first-class mail is shipped and received. Continue reading

5 tips to optimize direct mail campaigns
5 tips to optimize direct mail campaigns

12/31/2014

If the company’s promotional efforts are not producing the desired responses, here are five tips to help make the most of direct mail marketing. Continue reading

4 direct mail myths that are false
The truth about 4 direct mail myths

11/26/2014

Besides the rumor that direct mail is dead, here are four other myths about this marketing technique that simply aren’t true. Continue reading

3 tips to improve direct mail response rates
3 tips to improve direct mail response rates

11/11/2014

To make the most out of direct mail pieces, marketers should follow these three tips that will help optimize response rates and generate leads. Continue reading

Healthcare marketing should educate female customers
Healthcare marketing should educate female customers

11/04/2014

Instead of simply promoting healthcare products and services for females, marketers should try to provide educational information and support to these prospective customers.  Continue reading

4 common direct mailing mistakes
4 common direct mailing mistakes

10/08/2014

Marketers must be careful when designing, testing and sending direct mail pieces in order to achieve optimum return-on-investment. Continue reading

How to target young adults with healthcare marketing
How to target young adults with healthcare marketing

09/30/2014

Healthcare marketers looking to target 20- to 30-year-olds may need to use different strategies than when targeting older generations. Continue reading