New poll shows pharma may need to focus more on patient centricity
New poll shows pharma may need to focus more on patient centricity

08/25/2015

Pharma companies should make a point to show their customers that making a profit isn’t their main priority. Continue reading

Marketing to a female audience: What works and what doesn’t
Marketing to women: What works and what doesn't

07/27/2015

When it comes pharmaceutical marketing, companies will benefit from targeting their ads toward women. Continue reading

Survey shows consumers expect enhanced patient engagement from pharma
New survey shows consumers are looking for patient engagement from pharma

07/24/2015

A recent study by WEGO Health found that patients want pharma to start taking advantage of strategies like using real people and their experiences to sell their products. Continue reading

FDA asks for consumer feedback on DTC ads
FDA asks for consumer feedback on DTC ads

07/22/2015

An increasing number of pharmaceutical companies have begun marketing their products through direct-to-consumer advertisements over the past several years. Continue reading

Study finds late marketplace health plan enrollees use less prescription drugs
Study finds that early enrollees in marketplace plans spend less on precriptions

06/17/2015

A new study found that patients who signed up for marketplace insurance plans early on spent more on prescription drugs compared to those who enrolled later. Continue reading

FDA to integrate patient perspective into drug review process
FDA to integrate patient centricity into drug review process.

05/29/2015

Putting patients at the center of pharma is now extending to the U.S. Food and Drug Administration’s decision-making process for reviewing drugs. Continue reading

Search engines and pharma: How to provide reliable health information
Search engines and pharma: How to provide reliable health information

05/28/2015

Patients rely heavily on the Internet to access health information. Continue reading

Does pharma understand how women view health?
Does pharma understand what women want from their medication information?

05/19/2015

A new survey shows that pharma marketers may not be as familiar with what women are looking for in medical advertisements as they should be. Continue reading

How can pharma marketers improve medical adherence?
How can pharma marketers improve medication adherence?

05/15/2015

Medication adherence among patients is a major problem that doctors, health care providers and pharmaceutical marketers need to work together to improve. Continue reading

Lawmakers issue new draft proposals for sharing off-label data
House lawmakers issue new draft proposals for sharing off-label data

04/30/2015

A new discussion draft was issued by House lawmakers in late April proposing several legislative changes that would drastically alter drug development and the delivery processes. Continue reading