New poll shows pharma may need to focus more on patient centricity
New poll shows pharma may need to focus more on patient centricity

08/25/2015

Pharma companies should make a point to show their customers that making a profit isn’t their main priority. Continue reading

How to market your products with a mobile app
Remember these mobile marketing tips

08/24/2015

Although apps serve as efficient platforms for advertising, they do require a few steps to ensure you’re making the most of them and attracting your target audience. Continue reading

3 recent marketing trends pharma companies should learn from
3 recent marketing trends pharma marketers should learn from

08/20/2015

As the health care industry continues to evolve and technology becomes more sophisticated, trends in pharmaceutical marketing change. Continue reading

How are colors affecting your marketing efforts?
How are colors affecting your marketing efforts?

08/18/2015

Research has shown that the hues you choose to apply to your ads have a much greater impact on consumers than simply catching their attention. Continue reading

How should the millennial generation affect your marketing strategies?
How should millennials affect your marketing strategies?

08/10/2015

When it comes to establishing a target audience, many pharmaceutical marketers are finding that the millennial generation comprises a large portion of the consumers they hope to reach with their promotions. Continue reading

Why you should combine your online and offline marketing strategies
Why should you combine your on-and offline marketing strategies?

08/10/2015

Combining both traditional and modern marketing strategies will reach a wider audience and garner more responses. Continue reading