BulletinHealthcare launches new digital resource for pharma marketers
New digital resource launches for pharma marketers

07/28/2015

Pharmaceutical marketers looking for an easy way to stay up to date on the latest industry news now have a new resource they can turn to for assistance. Continue reading

Marketing to a female audience: What works and what doesn’t
Marketing to women: What works and what doesn't

07/27/2015

When it comes pharmaceutical marketing, companies will benefit from targeting their ads toward women. Continue reading

Survey shows consumers expect enhanced patient engagement from pharma
New survey shows consumers are looking for patient engagement from pharma

07/24/2015

A recent study by WEGO Health found that patients want pharma to start taking advantage of strategies like using real people and their experiences to sell their products. Continue reading

FDA asks for consumer feedback on DTC ads
FDA asks for consumer feedback on DTC ads

07/22/2015

An increasing number of pharmaceutical companies have begun marketing their products through direct-to-consumer advertisements over the past several years. Continue reading

House passes 21st Century Cures Act
House passes 21st Century Cures Act

07/14/2015

Last week, the House of Representatives voted 344-77 in favor of the 21st Century Cures Act. Continue reading

How can you use GIFs to make your ads stand out?
How can GIFs enhance your marketing campaigns?

07/09/2015

While your pharmaceutical company may have already taken advantage of the benefits of visuals in its marketing campaigns, it may be time to take your promotions to a whole new level with GIFs. Continue reading

4 strategies to enhance your direct mail marketing campaign
4 strategies to enhance your direct mail marketing campaigns

07/07/2015

When advertising medications through flyers and letters, everything from choosing the right font to delivering the right message is crucial to the success of your ads. Continue reading

Will marketing in schools be the next big step for pharma?
Will marketing in schools be the next big thing for pharma?

07/02/2015

Industry experts have begun to suggest that pharma companies market their products at schools. Continue reading