5 classic mistakes that pharma marketers should avoid
5 pharma marketing errors to avoid

06/29/2015

Understanding which errors pharma marketers make most frequently can help to ensure your company avoids them. Continue reading

How to cater to a younger target audience
How to cater pharma ads to a younger audience

06/25/2015

Creating marketing campaigns that grab the attention of age groups like young adults requires specific approaches. Continue reading

4 tips for boosting patient engagement
4 tips to engaging patients through marketing campaigns

06/23/2015

As patients become more involved in their health and the medications they take, pharmaceutical companies are realizing the importance of engaging consumers through advertisements. Continue reading

Industry experts highlight major benefits health devices have for patients
Mobile health tech improves industry

06/22/2015

As technology becomes more advanced and user-friendly, it is starting to look like a promising tool for improving people’s health and enhancing patient behavior. Continue reading

Study finds late marketplace health plan enrollees use less prescription drugs
Study finds that early enrollees in marketplace plans spend less on precriptions

06/17/2015

A new study found that patients who signed up for marketplace insurance plans early on spent more on prescription drugs compared to those who enrolled later. Continue reading

How can understanding the patient journey enhance pharma marketing?
How can understanding the patient journey enhance pharma marketing?

06/12/2015

One of the strategies used by pharmaceutical marketers to develop effective advertisements is the patient journey. Continue reading

What are the benefits of using mobile marketing strategies?
What are the benefits of mobile marketing?

06/08/2015

Benefits of mobile marketing assist companies in attracting a specific target audience. Continue reading

3 steps to implement a successful mobile marketing campaign
3 steps to implement a successful mobile marketing campaign

06/02/2015

Advertising through mobile applications is one of the most effective strategies to reach younger target audiences, as the majority of teens and adults now rely on smartphones for retrieving information, including essential health data. Continue reading