Nurse practitioners may be valuable targets for marketers
Nurse practitioners may be valuable targets for marketers

01/29/2015

A new report recently revealed the number of nurse practitioners that currently work in the U.S., and this target market may prove valuable for pharmaceutical advertisers. Continue reading

Marketers: Take note of 5 compelling direct mail statistics
Marketers: Take note of 5 compelling direct mail statistics

01/28/2015

Companies that are looking to stand out from their competition should take note of these five influential statistics about this “outdated” form of promotion. Continue reading

FDA releases draft guidance for general wellness devices
FDA releases draft guidance for general wellness devices

01/26/2015

The U.S. Food and Drug Administration recently released draft guidance documents on proposed regulations for medical device accessories and general wellness gadgets. Continue reading

4 ways pharma can leverage social media
4 ways pharma can leverage social media

01/23/2015

Here are four ways that pharmaceutical companies can leverage social media sites while adhering to government regulations. Continue reading

Experts predict fewer medical device industry players in coming years
Experts predict fewer players in medical device industry in coming years

01/16/2015

Experts noted that there were a record high number of mergers and acquisitions in the industry during 2014, and this may very well set the tone for the future of medical device manufacturing. Continue reading

Pharma should not nix traditional marketing just yet
Pharma should not nix traditional marketing just yet

01/15/2015

A new survey revealed that many doctors still prefer traditional promotion tactics like face-to-face meetings, so pharma marketers should not give up these practices altogether. Continue reading

Which marketing platforms will perform best in 2015?
Which marketing platforms will perform best in 2015?

01/13/2015

Experts have begun to analyze which marketing methods were most popular in 2014 and are predicting the best tactics for marketers to use in the coming year. Continue reading

Researchers discover ‘halo effect’ of rival DTC pharma campaigns
Researchers discover 'halo effect' of rival DTC pharma campaigns

01/12/2015

New research has shown that DTC campaigns can actually help competitors’ sales.  Continue reading

Marketers may see delays in first-class mail delivery
Marketers may see delays in First Class Mail delivery

01/06/2015

As of January 2015, there may be greater lag time between when first-class mail is shipped and received. Continue reading