5 tips to optimize direct mail campaigns
5 tips to optimize direct mail campaigns

12/31/2014

If the company’s promotional efforts are not producing the desired responses, here are five tips to help make the most of direct mail marketing. Continue reading

Wearable medical devices for consumers gaining popularity
Wearable medical devices for consumers gaining popularity

12/29/2014

While wearable devices are innately popular thanks to the media spotlight, marketers should still adjust their tactics to optimize sales. Continue reading

Point-of-care marketing quickly gaining steam for pharma
Point-of-care marketing quickly gaining steam for pharma

12/22/2014

New research has shown that point-of-care settings are becoming increasingly popular locales  for pharmaceutical marketing. Continue reading

Many companies see increased ROI from big data
Many companies see increased ROI from big data

12/18/2014

A new survey has shown that many marketers report positive return on investment from data-related expenses. Continue reading

Customer service has notable benefits for pharma
Businesses that invest in superior customer relations as part of their pharmaceutical marketing strategy are often poised to differentiate themselves from their competitors and reap numerous benefits.

12/17/2014

Businesses that invest in superior customer relations as part of their pharmaceutical marketing strategies are often poised to differentiate themselves from their competitors and reap numerous benefits. Continue reading

Healthcare companies can engage patients with digital marketing
Healthcare can engage patients with digital marketing

12/15/2014

There are a number of electronic efforts, like search engine promotion and Youtube-celebrity endorsements, that can boost healthcare marketing campaigns and increase patient engagement. Continue reading

Awareness campaigns can be beneficial for pharma
Awareness campaigns can be beneficial for pharma

12/11/2014

Marketing efforts that promote testing and diagnosis of certain conditions can be a lucrative investment for pharmaceutical companies. Continue reading

5 common problems with patient education brochures
5 common problems with patient education brochures

12/09/2014

There are a number of common problems that healthcare providers often make when creating patient education brochures that undermine the effectiveness of the documents. Continue reading

How to spur early market adoption for medical devices
How to spur early market adoption for medical devices

12/08/2014

These tips may help companies create effective medical device marketing campaigns that exceed sales goals in their first years. Continue reading

Pharma should think about multicultural marketing
Pharma companies should think about multicultural marketing

12/04/2014

The benefits of multicultural marketing may help pharmaceutical companies edge out their competition. Continue reading