4 direct mail myths that are false
The truth about 4 direct mail myths

11/26/2014

Besides the rumor that direct mail is dead, here are four other myths about this marketing technique that simply aren’t true. Continue reading

Social media can be beneficial in B2B healthcare marketing
Social media can be beneficial in B2B healthcare marketing

11/25/2014

Social media sites are quickly becoming an essential part of digital marketing campaigns in the healthcare sector and companies should adjust their online strategies accordingly. Continue reading

3 benefits of integrated marketing in healthcare
3 benefits of an integrated marketing campaign

11/25/2014

There are a number of benefits of integrated marketing, particularly in the healthcare sector, that make the strategy worth the price. Continue reading

Higher costs of drug development drive need for strong marketing
Higher costs of drug development drive need for strong marketing

11/21/2014

As manufacturers invest more money in new products, it is increasingly important that pharmaceutical marketing campaigns are effective so products meet projected sales goals. Continue reading

How to use humor in healthcare marketing
When to use humor in healthcare marketing

11/18/2014

A comedic marketing campaign can be effective in building brand recognition and getting noticed on digital platforms, but healthcare companies should use humor sparingly. Continue reading

Trade agreement with China is good news for medical device manufacturers
Trade agreement with China is good news for medical device manufacturers

11/17/2014

Lower trade barriers to the Chinese market could help U.S. medical device manufacturers maintain competitive prices and expand international sales. Continue reading

Pharma marketers take different approaches with weight-loss drugs
Pharma marketers take different approaches with weight-loss drugs

11/13/2014

The drug market for weight-loss products is expected to grow dramatically over the next several years as more overweight individuals seek help for their conditions.  Continue reading

3 tips to improve direct mail response rates
3 tips to improve direct mail response rates

11/11/2014

To make the most out of direct mail pieces, marketers should follow these three tips that will help optimize response rates and generate leads. Continue reading

Healthcare marketing to shift away from TV, radio
Healthcare marketing to shift away from TV, broadcast

11/07/2014

Companies that have been relying on TV and radio for their advertising should consider reallocating funds to improve their digital marketing strategies. Continue reading

Orphan drug producers face increasing market competition
Orphan drug companies face increasing market competition

11/05/2014

New research suggests that orphan drugs will soon reach non-niche status as more companies enter the market. Continue reading