What can healthcare marketers learn from viral Internet campaigns?
What healthcare marketers can learn from viral Internet campaigns

10/31/2014

The ALS Ice Bucket Challenge is a recent example of a powerful Internet movement in the healthcare industry, and it has a number of important lessons for marketers. Continue reading

Consumers influenced by comparative drug claims
Consumers influenced by comparative drug claims

10/29/2014

A new study has shown that direct-to-consumer pharmaceutical marketing campaigns are effective in swaying perceptions about comparative products. Continue reading

How to market to physician corporations
How to market to physician corporations

10/28/2014

As the healthcare industry changes to adapt to patient and population needs, more physicians are becoming part of a hospital or corporation. Continue reading

4 email marketing mistakes that are easily avoidable
4 easily-avoidable email marketing mistakes

10/27/2014

Healthcare marketers who are using email as part of their company’s strategy should double-check to ensure they are not making these four common errors. Continue reading

Marketers should prioritize relevance over creativity
Marketers should prioritize relevance over creativity

10/23/2014

Research has shown that companies that use simple, tailored utilities and ads are the most successful. Continue reading

What do new fixed-dose combo drug policies mean for marketers?
What do new fixed-dose drug policies mean for marketers?

10/22/2014

The FDA recently ruled that all new fixed-dose combination treatments will be eligible for five years of marketing exclusivity. Continue reading

Medtech manufacturers should adapt marketing to the evolving industry
Medtech manufacturers should adopt marketing to the evolving industry

10/17/2014

The medical technology industry has experienced significant growth over the course of 2014, and experts believe that there are more changes to come. Continue reading

Integrated pharma marketing should include traditional media
Integrated pharma marketing should include traditional mediums

10/14/2014

Recent trends in pharmaceutical marketing have focused on digital media, but an integrated marketing campaign should also include more traditional forms of advertising. Continue reading

4 common direct mailing mistakes
4 common direct mailing mistakes

10/08/2014

Marketers must be careful when designing, testing and sending direct mail pieces in order to achieve optimum return-on-investment. Continue reading

5 tactics to increase consumer engagement
5 tactics to increase consumer engagement

10/06/2014

Marketing experts argue that, in today’s society, customer engagement is the true measure of success. Continue reading