Digital marketers should vary conversion methods
Digital marketers should vary conversion methods

09/30/2014

Conventional advertising strategies are becoming less effective as consumers are bombarded with more search engine, banner and social ads. Continue reading

How to target young adults with healthcare marketing
How to target young adults with healthcare marketing

09/30/2014

Healthcare marketers looking to target 20- to 30-year-olds may need to use different strategies than when targeting older generations. Continue reading

Pharma reps say FDA social media rules are too strict
Pharmaceutical companies have spoken out against the U.S. Food and Drug Administration’s regulations on social media marketing.

09/25/2014

Pharmaceutical companies have spoken out against the U.S. Food and Drug Administration’s regulations on social media marketing. Continue reading

Pharma marketers should tap into new markets, techniques
Pharma marketers should tap into new markets, techniques

09/23/2014

The pharmaceutical industry is constantly evolving and marketers should not only take advantage of the latest marketing techniques but also the emerging markets. Continue reading

Use internal data to tailor digital marketing
New marketing research has shown that using private data to target digital advertisements can increase their effectiveness by up to 98 percent.

09/18/2014

New marketing research has shown that using private data to target digital advertisements can increase their effectiveness by up to 98 percent. Continue reading

Wearable medical devices take media spotlight
Wearable medical devices take media spotlight

09/16/2014

Apple’s recent move into wearable devices has brought attention to the medical device market. Continue reading

Which is more important: customer retention or acquisition?
A new study from Forbes Insights showed that marketers recognize the importance of building brand loyalty, but choose to spend funds on customer acquisition.

09/12/2014

A new study from Forbes Insights showed that marketers recognize the importance of building brand loyalty, but choose to spend funds on customer acquisition. Continue reading

5 essential components of direct mail pieces
With the majority of marketers focusing on digital campaigns, a well-crafted direct mail piece can garner a lot of attention and return-on-investment.

09/10/2014

With the majority of marketers focusing on digital campaigns, a well-crafted direct mail piece can garner a lot of attention and return-on-investment. Continue reading

Pharmaceutical spending on the rise
A recent report from the U.S. Centers for Medicare and Medicaid Services predicted that prescription drug spending will rise at a much faster rate than overall medical spending through 2023.

09/05/2014

A recent report from the U.S. Centers for Medicare and Medicaid Services predicted that prescription drug spending will rise at a much faster rate than overall medical spending through 2023.  Continue reading

How to use commercials for pharmaceutical marketing
Pharmaceutical brands can benefit from television commercials as part of their integrated marketing campaign, but there are certain considerations to take into account before making this investment.

09/03/2014

Pharmaceutical brands can benefit from television commercials as part of their integrated marketing campaign, but there are certain considerations to take into account before making this investment. Continue reading