How to use inbound marketing for healthcare
Many companies use digital marketing to seek out potential clients, but inbound marketing strategies work to bring customers to the company website.

08/27/2014

Many companies use digital marketing to seek out potential clients, but inbound marketing strategies work to bring customers to the company website. Continue reading

How to deal with brand negativity
Social media marketing is beneficial, but it can also be problematic because it enables angry customers post negative comments and reviews.

08/25/2014

Social media marketing is beneficial, but it can also be problematic because it enables angry customers post negative comments and reviews. Continue reading

Healthcare companies should provide better online experience
A glitchy website can send potential clients running, and a new survey showed that many healthcare companies are not optimizing their customers’ online experiences.

08/20/2014

A glitchy website can send potential clients running, and a new survey showed that many healthcare companies are not optimizing their customers’ online experiences. Continue reading

Medical spending on the rise, healthcare providers should act
Recent reports indicate that Americans are spending more money on medical expenses, and this could mean better return-on-investment for healthcare marketing campaigns.

08/18/2014

Recent reports indicate that Americans are spending more money on medical expenses, and this could mean better return-on-investment for healthcare marketing campaigns. Continue reading

Pharmaceutical reps contacting doctors through email, direct mail
Six years ago, only 25 percent of physicians restricted sales representative access, but today, that number has more than doubled.

08/15/2014

Six years ago, only 25 percent of physicians restricted sales representative access, but today, that number has more than doubled. Continue reading

Safe, usable medical devices succeed in market
Safety and effectiveness are critical when designing a new medical device, but a product must also provide a positive user experience to find commercial success.

08/13/2014

Safety and effectiveness are critical when designing a new medical device, but a product must also provide a positive user experience to find commercial success. Continue reading

Digital pharmaceutical marketing can be difficult amid regulations
Engaging potential customers through real-time marketing can be tricky for pharmaceutical companies because of the regulations that guide social media use.

08/11/2014

Engaging potential customers through real​-time marketing can be tricky for pharmaceutical companies because of the regulations that guide social media use. Continue reading

Is aggregate data more useful than individual data?
The benefits of big data are undeniable in the healthcare marketing industry, and some experts believe that broad statistics can be just as useful as individual data.

08/08/2014

The benefits of big data are undeniable in the healthcare marketing industry, and some experts believe that broad statistics can be just as useful as individual data. Continue reading

Social media boosts popularity of live TV
TV advertisements may seem less valuable than digital marketing techniques, but new data showed that more people are watching live television thanks to social media.

08/07/2014

TV advertisements may seem less valuable than digital marketing techniques, but new data showed that more people are watching live television thanks to social media. Continue reading

Hospitals seek partnerships with medical device vendors
With budget cuts underway in hospitals across the country, supply chain managers are looking for better relationships with medical device companies.

08/05/2014

With budget cuts underway in hospitals across the country, supply chain managers are looking for better relationships with medical device companies. Continue reading