Big data can be applied to direct mail marketing
Direct mail marketing campaigns are still alive and kicking despite predictions they would become obsolete in the digital world.

07/31/2014

Direct mail marketing campaigns are still alive and kicking despite predictions they would become obsolete in the digital world. Continue reading

Unified branding can influence consumer perceptions
A name and logo often serve as the first impression of a business, and healthcare marketers should recognize the merit of branding strategies to make the most of integrated marketing.

07/29/2014

A name and logo often serve as the first impression of a business, and healthcare marketers should recognize the merit of branding strategies to make the most of integrated marketing. Continue reading

More efficient marketing requires customer targeting techniques
Pharmaceutical marketing is becoming increasingly digital, and with this change comes the push to use “big data” to target specific consumers.

07/29/2014

Pharmaceutical marketing is becoming increasingly digital, and with this change comes the push to use “big data” to target specific consumers. Continue reading

Digital marketing should focus on phones
A survey conducted by FICO, an analytics software company, of more than 2,000 worldwide smartphone users revealed that the majority of participants would be prime targets for digital healthcare marketing.

07/28/2014

A survey conducted by FICO, an analytics software company, of more than 2,000 worldwide smartphone users revealed that the majority of participants would be prime targets for digital healthcare marketing. Continue reading

Price transparency is more important than ever in healthcare marketing
Price transparency is more important than ever in healthcare marketing

07/28/2014

Many healthcare marketing professionals have heard the engaging with consumers in meaningful ways is often best achieved through sincere and impactful messaging. Continue reading

Non-personal promotion: A growing trend in pharmaceutical marketing
Non-personal promotion, a hands-off method of contacting healthcare providers, is gaining momentum in pharmaceutical marketing.

07/25/2014

Non-personal promotion, a hands-off method of contacting healthcare providers, is gaining momentum in pharmaceutical marketing. Continue reading

Online pharmaceutical marketing builds brand recognition
In the increasingly digital world, savvy social media and web campaigns are perhaps the most efficient method for companies to start conversations among existing and potential clients.

07/24/2014

In the increasingly digital world, savvy social media and web campaigns are perhaps the most efficient method for companies to start conversations among existing and potential clients. Continue reading

Predictive health analytics combine browsing history, medical records
It is old news that credit card companies and specialty retailers use online information to analyze consumer buying habits, but companies in the medical field are now implementing similar practices.

07/24/2014

It is old news that credit card companies and specialty retailers use online information to analyze consumer buying habits, but companies in the medical field are now implementing similar practices. Continue reading

Learn the surprising numbers behind direct mail marketing
Learn the surprising numbers behind direct mail marketing

07/23/2014

Most healthcare marketing professionals know that digital channels are where they should direct the majority of their budgetary powers. Continue reading

Can behavior design help healthcare marketing?
Can behavior design help healthcare marketing?

07/18/2014

When approaching consumers directly, traditional advertising models suggest appealing to one of three paradigms consumers’ logical reasoning, their emotional response or their susceptibility to authority. Continue reading