How should pharmaceutical marketing use animated characters?
How should pharmaceutical marketing use animated characters?

06/30/2014

Pharmaceutical marketing has never been shy about taking the initiative when it comes to new marketing avenues. Continue reading

Pharma sales expected to top $1 trillion by 2020
Pharma sales expected to top $1 trillion by 2020

06/27/2014

The last few decades have seen the pharmaceutical industry routinely beleaguered by ballooning research and development times, short patent durations to keep generic competitors at bay and strict regular that limits the scope of pharmaceutical marketing services on digital platforms, such as social media. Continue reading

What the FDA’s social media guidance means for pharmaceutical marketing
What the FDA's social media guidance means for pharmaceutical marketing

06/20/2014

Social media has hung over the pharmaceutical marketing industry for years as unclaimed territory. Continue reading

Pharmaceutical advertising shifts to emerging markets
Pharmaceutical advertising shifts to emerging markets

06/06/2014

Pharmaceutical companies have always run as globally minded initiatives. Continue reading

Pharmaceutical marketing payment registry may be rife with errors
Pharmaceutical marketing payment registry may be rife with errors

06/03/2014

For decades, physicians were allowed to work in relative obscurity as the public held absolute belief in their ability to administer proper care. Continue reading