Healthcare.gov remains unpopular despite enrollment success
Healthcare.gov remains unpopular despite enrollment success

04/30/2014

From its conception to the recent end of the open enrollment period, Healthcare.gov has been criticized by Capitol Hill politicians and regular citizens alike. Continue reading

Study says physicians’ prescribing habits affected by free samples
Study says physicians' prescribing habits affected by free samples

04/30/2014

The relationship between physicians and pharmaceutical marketing services has always been a fluctuating one. Continue reading

4 healthcare marketing trends to keep an eye on in 2014
4 healthcare marketing trends to keep an eye on in 2014

04/29/2014

Success in healthcare marketing most often comes as a result of keeping ahead of competitors. Continue reading

Google wants Big Pharma to focus on YouTube marketing
Google wants Big Pharma to focus on YouTube marketing

04/29/2014

Marketers from every industry understand that they ignore the Internet at their own peril. Continue reading

Simple tips for a dynamic email marketing campaign
Simple tips for a dynamic  email marketing campaign

04/28/2014

The modern world of technology moves so fast that once-favorite mediums are usually forgotten mere years after their release. Continue reading

Data security linked to consumer confidence in pharmaceutical marketing
Data security linked to consumer confidence in pharmaceutical marketing

04/22/2014

Electronic health record systems have affected the healthcare industry more than is readily apparent. Continue reading

Modern healthcare marketing must refocus on the personal and meaningful
Modern healthcare marketing must refocus on the personal and meaningful

04/18/2014

Healthcare marketing professionals are sometimes forced to sail into uncharted waters when it comes to patient engagement. Continue reading

Humor and healthcare marketing: Create a witty and widespread campaign
Humor and healthcare marketing: Create a witty and widespread campaign

04/16/2014

t has often been pointed out that laughter is the best medicine, which would make it a key player in healthcare. But how well does humor work as a part of healthcare marketing? Continue reading

Healthcare marketing must educate millennials on voluntary coverage
Healthcare marketing must educate Millennials on voluntary coverage

04/01/2014

When teenagers first become eligible for a driver’s license, many states mandate or incentivize through lower insurance rates an educational course on various forms of automobile safety. Continue reading