Big data becoming a key component of marketing in healthcare
Big Data becoming a key component of marketing in healthcare

03/31/2014

The prevalence of electronic medical record systems in healthcare presents certain opportunities for marketers in the industry. Continue reading

Healthcare.gov enrollment reaches 6 million as marketers target young Americans
Healthcare.gov enrollment reaches 6 million as marketers target young Americans

03/28/2014

The flagship vehicle for the Obama administration’s push toward comprehensive healthcare reform has been Healthcare.gov, the online portal meant to make it easier for the uninsured to find affordable coverage and the already-insured to find plans that better suit their needs. Continue reading

Patients expect pharmaceutical marketing to provide information, services
Survey suggests patients expect pharmaceutical marketing to provide information, services

03/27/2014

For pharmaceutical companies, the vast majority of their resources is give over to the research, development and testing of various drugs. Continue reading

GlaxoSmithKline to hire in-house physicians for pharmaceutical promotions
GlaxoSmithKline to hire in-house physicians for pharmaceutical promotions

03/26/2014

The industry-wide crackdown on drug companies’ payments to physicians for promotional speeches is in full swing. Continue reading

Study suggests doctors listen to patient requests for specific drugs
Study suggests doctors listen to patient requests for specific drugs

03/25/2014

The drug sector can be crowded with hundreds of products at times, and for healthcare marketing professionals, there may be nothing worse than getting lost in the crowd. Continue reading

Obama administration uses innovative healthcare marketing to reach new audiences
Obama administration uses innovative healthcare marketing to reach new audiences

03/19/2014

Nature favors the bold, as the old saying goes, and the healthcare marketing industry is not quite so different. Continue reading

Decrease in pharma’s payments for physician promotions signals shift toward transparency
Decrease in pharma's payments for physician promotions signals shift toward transparency

03/12/2014

The pharmaceutical marketing industry has always fought an uphill battle against a distrusting consumer public. Continue reading

Experts agree that healthcare marketing must look to the future
Experts agree that healthcare marketing must look to the future

03/07/2014

With meaningful use firmly entering stage 2, many healthcare professionals are wondering where their revenue streams will come from in the future. Continue reading