Pharmaceutical sample packaging market expected to grow through 2018
Pharmaceutical sample packaging market expected to grow through 2018

02/28/2014

Pharmaceutical marketing faces an uphill battle that many other industries do not have to worry about – Food and Drug Administration policies restrict the content of advertisements, and recent studies of pharma companies’ reputations with consumer groups listed the industry among the bottom of branches the health care sector. Continue reading

Health care advertisers reach out to Latinos with Spanish-language marketing
Healthcare advertisers reach out to Latinos with Spanish-language marketing

02/26/2014

A few months after Healthcare.gov’s launch, enrollment numbers are starting to¬†climb. Continue reading

Pharmaceutical marketing reputation suffers among patient groups
Pharmaceutical marketing reputation suffers among patient groups

02/25/2014

Marketers should always be aware of their reputation within the marketplace. Continue reading

CVS’ tobacco ban is a shift toward more healthful pharmacy brand
CVS' tobacco ban a shift toward more healthful pharmacy brand

02/21/2014

With EHRs’ becoming more entrenched in practices across the country, and the ICD-10 transition looming on the horizon, the healthcare industry is in the middle of a great deal of change. Continue reading

Essential healthcare marketing tips for mobile devices
Essential healthcare marketing tips for mobile devices

02/20/2014

Smartphones are everywhere, so your marketing content should be, too. Continue reading

Pharmaceutical executive named head of patient-engagement program
Pharmaceutical executive named head of patient-engagement program

02/18/2014

The world of healthcare marketing is in continual flux, especially in the modern age where information is always at a patient’s finger tips through a smartphone or a computer. Continue reading

Study suggests pharmaceutical marketing is borrowing tips on brand personality
Study suggests pharmaceutical marketing is borrowing tips on brand personality

02/11/2014

Regulations from the Food and Drug Administration can sometimes restrict the style and flare of pharmaceutical marketing campaigns, but a recent study suggests that some companies still manage to differentiate themselves from the pack with a little influence from the marketing campaigns of big name brands from other industries. Continue reading

The best direct mail marketing designs for pharmaceutical advertisers
The best direct mail marketing designs for pharmaceutical advertisers

02/05/2014

A direct mail marketing campaign stops customers from clicking delete as soon as they read the subject line of an email, and for the five minutes they spend reading a brochure, there’s no Twitter feed to compete against for attention. Continue reading

Social media still underutilized in pharmaceutical marketing
Social media still underutilized in pharmaceutical marketing

02/04/2014

Regulations from multiple government agencies and a lack of comprehensive guidelines from the Food and Drug Administration on social media usage can make the pharmaceutical marketing industry hesitant to dive head first into Twitter and Facebook to promote their brands. Continue reading

Health care marketing that targets millennials must be transparent and available
Health care marketing that targets millennials must be transparent and available

02/03/2014

With the imposed regulations on marketing in health care, it can be difficult enough to increase awareness and interest in a new product, but the newest generation of consumers Рmillennials Рpose an entirely different set of problems marketing strategists need to overcome. Continue reading