Social media campaign discusses successes of the ACA
Social media campaign discusses successes of the ACA

01/30/2014

Professional in the health care marketing industry have likely been paying close attention to developments in the Patient Protection and Affordable Care Act and how this important piece of medical legislature is being marketed. Continue reading

What health care marketers can learn from Healthcare.gov
What health care marketers can learn from Healthcare.gov

01/29/2014

Since Healthcare.gov launched the website has been under a great deal of scrutiny. Continue reading

Pharmaceutical marketers still cautious when it comes to social media
Pharmaceutical marketers still cautious when it comes to social media

01/23/2014

These days, professionals in most industries who want to run an integrated marketing campaign know that they will need to focus some of their efforts into creating an online presence – and this includes being present on social media. Continue reading

What can health care marketers learn at a tech conference?
What can health care marketers learn at a tech conference?

01/21/2014

People who are interested in learning what the latest marketing in health care trends are can certainly learn a lot from pharmaceutical marketing conferences, but those are not the only types of events professionals should be heading to. Continue reading

Government plans to advertise the ACA during the Olympics
Government plans to advertise the ACA during the Olympics

01/20/2014

As the government makes a push for more people to enroll for health insurance under the Patient Protection and Affordable Care Act, people should expect to see more health care marketing than they have in the past few years. Continue reading

What pharma reps can learn from health care marketing
What pharma reps can learn from health care marketing

01/17/2014

Times are changing, and the pharmaceutical industry needs to change along with them. Continue reading

FDA offers up new rules regarding pharma marketing on social media
FDA offers up new rules regarding pharma marketing on social media

01/15/2014

Pharmaceutical marketers know that in today’s world, an integrated marketing campaign usually includes an online aspect. Continue reading

Look to the past to anticipate tomorrow’s pharmaceutical marketing successes
Look to the past to anticipate tomorrow's pharmaceutical marketing successes

01/07/2014

With 2014 fresh on the calendar, there’s never been a more opportune time for pharma marketers to take stock of past successes and try to fashion a reliable forecast for the coming year. Continue reading

5 essential marketing tips for 2014
5 essential marketing tips for 2014

01/06/2014

A new year brings a host of new perspectives on health care marketing. Continue reading

Thinking outside the box: Pharmaceutical marketing tips from other industries
Thinking outside the box: Pharmaceutical marketing tips from other industries

01/06/2014

Advertising doesn’t exist inside a bubble. Health care marketing has come a long way, but there’s a lot that it can learn from other industries. Continue reading