Medical marketing and social media
Medical marketing and social media

12/31/2013

When it comes to social media, people are quick to share updates about their latest vacation or weekend plans. Continue reading

Disney latest addition to medical marketing community
Disney latest addition to join medical marketing community

12/31/2013

No, Mickey Mouse is not selling pharmaceuticals, but Disney has announced plans to broaden the outreach of their literature for children with Type 1 diabetes. Continue reading

Pharmaceutical experts talk changes for 2014
Pharmaceutical experts talk changes for 2014

12/24/2013

As 2014 approaches, health care marketing experts may be preparing to update their approach for the coming year. Continue reading

2014 Pharmaceutical Marketing Predictions
2014 Pharmaceutical Marketing Predictions

12/23/2013

As 2013 draws to a close, analysts are making predictions for the coming year in health care marketing. Continue reading

New pharmaceutical devices, treatments gaining approval
New pharmaceutical devices, treatments gaining approval

12/19/2013

Receiving approval for new medical devices and procedures can be nearly as arduous as developing the process of developing the technology. Continue reading

Effective marketing with product brochures
Effective marketing with product brochures

12/18/2013

Pharmaceutical companies that are exploring ways to reach out to clients and the public may consider utilizing patient education brochures, which are a traditional and proven method of providing a tangible sample of a company’s product and services in a format that is both approachable and easy to understand. Continue reading

Examining the overlap between social media and marketing
Examining the overlap between social media and marketing

12/18/2013

As an increasing amount of information and conversation occurs in an online setting, medical companies may find themselves conflicted about how pharmaceutical marketing can be incorporated into this arena. Continue reading

Engaging with pharmaceutical customers through Twitter
Engaging with pharmaceutical customers through Twitter

12/18/2013

With Twitter’s initial public offering right around the corner, pharmaceutical marketers may wonder how the company’s decision to go public will affect their social media advertising strategies. Continue reading

4 steps to more effective marketing
4 steps to more effective marketing

12/18/2013

An effective medical marketing campaign should have several objectives and guidelines for achieving each goal. Continue reading

Building a medical marketing strategy
Building a medical marketing strategy

12/18/2013

The first step of any effective pharmaceutical marketing campaign is to identify key goals. Continue reading