Celebrity endorsement and healthcare marketing
Celebrity endorsement and healthcare marketing

11/27/2013

When it comes to advertising, celebrities can be spotted in campaigns for nearly any merchandise, and companies often seek big-name support to bring their products into the spotlight. When applied to pharmaceutical marketing, however, celebrity endorsement has proven controversial for a number of reasons. Continue reading

Increased innovation, changing regulations on medical devices worldwide
Increased innovation, changing regulations on medical devices worldwide

11/19/2013

New reports from Research and Markets outline a bright future for improving medical innovation across the globe, particularly in certain regions. Continue reading

Originality in medical marketing
Originality in medical marketing

11/12/2013

In disseminating information about products and medical devices, even the most experienced members of the healthcare marketing field can struggle when trying to create a comprehensive strategy that simultaneously presents content in an original and compelling manner. Continue reading

Access to medical information improved by mobile devices
Access to medical information improved by mobile devices

11/11/2013

The growing presence of mobile devices makes it easier than ever to acquire information from nearly any location, concerning a wide array of topics. Continue reading

Staying involved in corporate marketing campaigns
Staying involved in corporate marketing campaigns

11/07/2013

It’s important for marketers to recognize that implementing a marketing plan that encourages consumer retention is just as crucial to creating a lasting patron base. Continue reading

Mobile information influences patient behavior, purchasing
Mobile information influences patient behavior, purchasing

11/04/2013

According to a new study from Manhattan Research, the number of people seeking medical advice via their mobile phones is on the rise. Continue reading

Email marketing strategies and advice
Email marketing strategies and advice

11/01/2013

Success in the pharmaceutical marketplace requires a diverse portfolio of approaches – from mailing patient education brochures to maintaining an effective online presence. Continue reading