Pharmaceutical marketing for Generation Y
Pharmaceutical marketing for Generation Y

10/31/2013

As members of Generation Y become an increasing presence in the pharmaceutical consumer base, companies are intensifying efforts to reach out to the individuals born between 1980 and 2000. Continue reading

Segmentation strategy for diverse pharmaceutical brand reach
Segmentation strategy for diverse pharmaceutical brand reach

10/29/2013

Technological advancements have not only expanded the capabilities and sophistication of devices and analytics, they have highlighted differentiation in target markets that were once considered much more homogenous than we now know they actually are. Continue reading

6 tips for an effective pharmaceutical mobile marketing strategy
The number of consumers looking for health information on mobile devices is on the rise, and here are 6 tips to help pharmaceutical marketers develop an effective mobile marketing strategy.

10/25/2013

The number of consumers looking for health information on mobile devices is on the rise, and here are 6 tips to help pharmaceutical marketers develop an effective mobile marketing strategy. Continue reading

7 ways to optimize digital pharmaceutical marketing
The digital marketing arena is constantly changing the way businesses communicate with their consumers. Not completely rendering older methods like direct mail marketing obsolete, but rather working with them, businesses are able to personalize their approach and effectively target their audiences. 

Eye For Pharma recently published an article on ways to engage your customers in their growing digital world, so that you can make your brand a fresh and vibrant presence.

10/21/2013

The digital marketing arena is constantly changing the way businesses communicate with their consumers and these area ways to engage your customers in their growing digital world, so that you can make your brand a fresh and vibrant presence. Continue reading

3 ways to optimize digital marketing
In the marketing world, digital is becoming the benchmark a brand must reach in order to stay alive, and a great way to maintain a digital identity is to promote the company's culture.

10/15/2013

In the marketing world, digital is becoming the benchmark a brand must reach in order to stay alive, and a great way to maintain a digital identity is to promote the company’s culture. Continue reading

Forbes’ four predictions about content marketing in 2014
The landscape of marketing is changing as companies seek to use content marketing as a way to reach a target audience, and here are some of the trends that are sure to dominate in 2014.

10/10/2013

The landscape of marketing is changing as companies seek to use content marketing as a way to reach a target audience, and here are some of the trends that are sure to dominate in 2014.  Continue reading

3 ways to increase your pharmaceutical brand’s video SEO
As a culture we are getting richly acquainted with video and these are 3 tips to increase your brand's video SEO.

10/10/2013

As a culture we are getting richly acquainted with video and these are 3 tips to increase your brand’s video SEO. Continue reading

Why video is a compelling pharmaceutical marketing tool
The rise of video has led to an increase in its commercial use. Businesses are using streaming video as a way to communicate efficiently with their customers and clients. Here are reasons why those involved in pharmaceutical marketing should turn to video as an effective way to get their message out.

10/08/2013

The rise of video has led to an increase in its commercial use and businesses are using streaming video as a way to communicate efficiently with their customers and clients. Continue reading

4 reasons to digitally market healthcare
The digital world of marketing is on the rise. If you are marketing your healthcare you can not miss out on the significant reach potential that digital has to offer.

10/07/2013

The digital world of marketing is on the rise and health care marketers should not miss out on the significant reach potential that digital has to offer. Continue reading

Avoid these social media mistakes when marketing pharmaceuticals
Social media marketing is becoming a popular mode of disseminating information about businesses, and many companies are riding on the coat-tails of the recent surge in popularity

10/02/2013

Social media marketing is becoming a popular mode of disseminating information about businesses, and many companies are riding on the coattails of the recent surge in popularity. Continue reading