Study details what doctors want to see from pharmaceutical marketers
Study details what doctors want to see from pharmaceutical marketers.

09/30/2013

The field of pharmaceutical marketing is expected to grow by leaps and bounds over the next decade, as healthcare legislation and an aging population will see an uptick in consumer spending. Continue reading

FDA issues final guidance on medical mobile apps
FDA issues final guidance on medical mobile apps.

09/27/2013

The explosion in popularity of medical apps on smartphones and tablets has been a major boost for healthcare marketing, and one that the Federal Drug Administration has been cautious about regulating. Continue reading

Kleenex seeks to decrease influenza rates with regional disease tracker
Kleenex seeks to decrease influenza rates with regional disease tracker.

09/26/2013

As fall and winter get underway, now is the time of year when many individuals and families begin to worry about their potential risk of contracting the flu. Continue reading

Five simple ways a private practice can improve its marketing potential
Five simple ways a private practice can improve its marketing potential.

09/25/2013

When it comes to large-scale hospitals and other medical organizations, there are often massive marketing departments dedicated to the growth and brand-building mission of the institution. Continue reading

Top 5 ways pharmaceutical marketers can improve their physician outreach
Top 5 ways pharmaceutical marketers can improve their physician outreach.

09/24/2013

With the healthcare industry expected to grow by leaps and bounds over the next decade, pharmaceutical marketing will play an enormous role in the expansion of the field. Continue reading

Doctors now using social media as a means of continuing education
Doctors now using social media as a means of continuing education.

09/23/2013

The landscape of healthcare marketing has changed dramatically over the past decade, with a multitude of doctors and medical professionals turning to social media for myriad purposes. Continue reading

Healthcare spending expected to grow significantly in next decade
Healthcare spending expected to grow significantly in next decade.

09/20/2013

With the advent of many of the key components of the healthcare reform law set to take effect in October 2013, the medical field is expected to grow substantially over the next decade, which could prove to be a major boost to healthcare marketing. Continue reading

Top 5 social media mistakes to avoid
Top 5 social media mistakes to avoid.

09/19/2013

The field of healthcare marketing is a bit different from other conventional businesses, but when it comes to promoting hospitals and medical organizations on social media, there are a few pitfalls that marketers may fall into from time to time. Continue reading

Breast cancer awareness lagging among middle-aged women, says study
Breast cancer awareness lagging among middle-aged women, says study.

09/18/2013

Breast cancer ranks among the top health problems afflicting women, and the American Cancer Society reported that about 232,340 new cases of breast cancer will be discovered in women during 2013 alone. Continue reading

Three strategies to create more engaging social media content
Three strategies to create more engaging social media content.

09/17/2013

Social media now plays an enormous role in the field of healthcare marketing, as hospitals and medical organizations use the medium to showcase products and services, attract new talent and work to build their brand. Continue reading