Customer satisfaction can dramatically boost a company’s potential for investment, says study
Customer satisfaction can dramatically boost a company's potential for investment, says study.

08/30/2013

When it comes to improving the viability of a hospital or medical organization’s place in the marketplace, there are few factors that weigh more heavily on its growth than the satisfaction of its patients. Continue reading

Dissatisfaction with psoriasis treatments could open up doors for medical marketers
Dissatisfaction with psoriasis treatments could open up doors for medical marketers.

08/30/2013

Psoriasis is the most prevalent autoimmune disease in the U.S., afflicting nearly 7.5 million Americans and 125 million worldwide, according to the National Psoriasis Foundation. Continue reading

Top 5 social media healthcare marketing tips
Top 5 social media healthcare marketing tips.

08/29/2013

Social media has undoubtedly changed the way countless industries do business and promote themselves to prospective customers, but in many ways the healthcare industry has slowly begun to embrace this transition as well. Continue reading

How to improve a medical device marketing sales pitch
How to improve a medical device marketing sales pitch.

08/28/2013

In the hyper competitive world of medical device marketing, working professionals have one of the toughest jobs in the business. Continue reading

Top 4 surefire ways to successfully market to physicians
Top 4 surefire ways to successfully market to physicians.

08/28/2013

For many healthcare and pharmaceutical marketing firms, physician marketing is the gold standard by which they are measured. Continue reading

Top 5 ways to improve a direct mail marketing campaign
Top 5 ways to improve a direct mail marketing campaign.

08/27/2013

For healthcare and pharmaceutical marketing departments, there are few outreach strategies that are more effective than direct mail marketing. Continue reading

Shire shines light on diabetes foot ulcers in new campaign
Shire shines light on diabetes foot ulcers in new campaign.

08/26/2013

With the U.S. obesity rate soaring ever higher each year, the risk of debilitating conditions like heart disease, stroke and diabetes are constant dangers. Continue reading

Cholesterol advertising market set to grow substantially over next several decades
Cholesterol advertising market set to grow substantially over next several decades.

08/23/2013

In the battle to reduce cardiovascular disease rates throughout the U.S., many healthcare providers have taken aim at cholesterol levels, which have grown steadily in recent decades. Continue reading

What are the top benefits of direct mail marketing?
What are the top benefits of direct mail marketing?

08/23/2013

For many healthcare and pharmaceutical marketers, the rise of social media and integrated marketing platforms has transformed the way they do business, but there is still a role to be played by direct mail marketing as well. Continue reading

Nearly one quarter of U.S. white women using tanning booths and increasing skin cancer risk
While many patient education brochures published in the past several years have warned individuals against the practice of using tanning booths on a regular basis, it still appears that the trend is going strong with U.S. women.

08/22/2013

While many patient education brochures published in the past several years have warned individuals against the practice of using tanning booths on a regular basis, it still appears that the trend is going strong with U.S. women. Continue reading