Quality of life concerns primary focus for men with prostate cancer, surveys find
Quality of life concerns primary focus for men with prostate cancer, surveys find

11/30/2012

Quality of life issues are an important concern for men with prostate cancer, according to two recent surveys conducted in Canada by Leger Marketing. Continue reading

FDA hastens approval process for medical devices
FDA hastens approval process for medical devices

11/30/2012

Adjusted guidelines for the approval process of healthcare tools has hastened the turnaround time and enabled more companies to implement new marketing for medical devices, according to a recent report. Continue reading

Research finds kidney disease develops more rapidly in African Americans
Research finds kidney disease develops more rapidly in African Americans

11/30/2012

The progression of chronic kidney disease (CKD) is quicker for African Americans at later stages than it is for patients of other races who are impacted by the condition, according to a recent study. Continue reading

Whooping cough vaccinations safe for seniors, study reveals
Whooping cough vaccinations safe for seniors, study reveals

11/29/2012

The tetanus-diphtheria-acellular pertussis (Tdap) vaccination is safe for infants and adults over the age of 65, according to findings published online in Clinical Infectious Diseases. Continue reading

Mobile app allows users to trace the spread of meningitis, infectious diseases
Mobile app allows users to trace the spread of meningitis, infectious diseases

11/29/2012

A mobile application developed by the University of Liverpool to track and report the transmission of meningitis could create a global system for surveying the outbreak of the infectious disease. Continue reading

Pharmas struggle to improve patient adherence to prescription medication
Pharmas struggle to improve patient adherence to prescription medication

11/29/2012

Poor adherence to prescription medication on the part of consumers can result in substantial profit losses for pharmaceutical companies, according to a recent report. Continue reading

Educational website offers insight into epilepsy treatment for women
Educational website offers insight into epilepsy treatment for women

11/28/2012

Data from recent scientific studies on epilepsy is also available through the website, which offers physicians the opportunity to enhance their existing knowledge and address the concerns of affected individuals on a variety of epilepsy-related topics. Continue reading

Recent studies find print continues to influence physician marketing
Recent studies find print continues to influence physician marketing

11/28/2012

According to Medial Marketing and Media (MM&M), research by firms such as Kantar Media and Manhattan Research has revealed an overwhelming preference for an integrated approach to content delivery. Continue reading

Automated reminders boost medication adherence rates for patients, study reveals
Automated reminders boost medication adherence rates for patients, study reveals

11/28/2012

A recent study published in the Archives of Internal Medicine has revealed that patients were more likely to pick up a prescribed cholesterol-lowering medication if they received automated reminders through their phones or email accounts. Continue reading

Mobile app helps hemophilia patients track treatments, appointments
Mobile app helps hemophilia patients track treatments, appointments

11/28/2012

Denmark-based company Novo Nordisk has announced the release of an innovative mobile application that could transform healthcare marketing methods for pharma companies offering treatment for rare medical conditions like hemophilia. Continue reading