In-person consultation with pharmacist may improve statin adherence
In-person consultations with a pharmacist may boost medication adherence for patients on statins.


Patients who are initiating a statin regimen to lower their cholesterol levels may be more likely to adhere to prescription instructions if they have face-to-face consultations with their pharmacist. Continue reading

Study: Doctors may be overtreating some diabetics’ hypertension
Overtreatment of hypertension may cause dizziness and accidental falls.


Researchers from the University of Michigan Health System found that some diabetic patients in the U.S. Department of Veterans Affairs (VA) system may be receiving overly aggressive treatment for hypertension. Continue reading

Implants and IUDs may be the most effective contraception methods
Birth control pills may not be as effective as IUDs in the prevention of pregnancy.


A study from Washington University School of Medicine in St. Louis suggests that intrauterine devices (IUDs) and hormonal implants may be the most effective methods of contraception when compared to the pill, the patch and vaginal rings. Continue reading

Report: Digital marketing is becoming a more prominent in product launches
Digital marketing is playing a bigger role in the launch of new pharmaceutical products.


A study compiled by Cutting Edge Information suggests that digital media is becoming more essential to the product launch process of new drugs. This trend may impact companies’ pharmaceutical marketing strategies. Continue reading

Pfizer releases healthy eating app to support Lipitor brand
Pfizer released a smartphone app to help customers eat healthy diets.


In the wake of Pfizer losing its U.S. patent on the cholesterol-lowering drug Lipitor last November, the drug company has released Recipes 2 Go, a free app for mobile devices such as the Android operating system and iPhone. Continue reading

More than 60 percent of physicians have adopted tablet computers
More than 60 percent of doctors adopted tablet computers in their offices.


A survey of 3,015 physicians from more than 25 specialties indicated that 62 percent of doctors have adopted tablet computers for professional purposes as of the first quarter of 2012. Continue reading

Text message reminders may boost medication adherence
Text message reminders may boost medication adherence among patients with chronic oral regimens.


Research published in the journal Clinical Therapeutics suggests that text message reminders may boost medication adherence for patients on chronic oral regimens, a finding that may impact pharmaceutical marketing. Continue reading

Limits on physician marketing may delay adoption of prescription practices
Doctors who restrict pharmaceutical representatives' access may be slower to adopt new prescription practices.


Research sponsored by AstraZeneca Pharmaceuticals discovered that medical offices that limit drug sales representatives’ access to providers may be slow to adopt new prescription practices. Continue reading

Hormone replacement therapy may be safer than previously thought
For some menopausal women, the benefits of hormone replacement therapy may outweigh the risks.


A special edition of the journal Climacteric included several review studies on the safety of hormone replacement therapy for menopause. The general consensus of an international team of researchers is that these medications may be safe for more women than previous research suggested. Continue reading

CDC encourages hepatitis C testing for baby boomers
New therapies are available to treat baby boomers who are diagnosed with hepatitis C.


The Centers for Disease Control and Prevention (CDC) released draft guidelines that recommend baby boomers undergo a one-time test for hepatitis C. This proposal may have implications for the healthcare marketing of therapies to treat this infection. Continue reading